Aziz Ozbek
WordPress Expert from Zürich
WebRitter Web Design Agency in Zurich

Web Design Agency in Zurich 💡 Swissmade Websites

We live in an age that we can no longer do without websites. With the development of the Internet, almost all services must also be accessible online. With the right Web Design Agency, companies can properly present and offer their products or services online.

In this article I will write about my research and my own opinion. I will go into the following points:

  • How important is it to have a Website?
  • Should you create your website on your own with Webeditors or have it created by a Web Agency?
  • What criteria do you have to consider when creating the website yourself or having it created by a Web Agency.
  • What is a freelancer and should you have a website created by a freelancer?
  • Web Design Agencies in Zurich

How important is it to have a website?

A website is the Online Business Card of a Company or a Private Individual. Websites have become a part of our lives and we cannot imagine the life without them.
A Website has no opening hours and is accessible to visitors 24/7. Companies like Amazon, Aliexpress or Ebay generate record profits every year without a physical shop. Everything is generated online and on the website.

The population has got used to it and enjoys the freedom to do everything online. According to Statista there are more than 1.5 Billion Websites in Internet. Only the well-maintained and fully functional website will bring increasing sales to the your business.

Anzahl Webseiten auf der Welt
Anzahl Webseiten auf der Welt.

According to Bundesamt für Statistik  30% of natural and 70% of legal entities in Switzerland have a Website or Blog.However, half of the Websites are either out of date or do not work properly. According to Google , the number of hacked websites or homepages increases every year. In 2017, 32% more websites were hacked than in the previous year.

The most common reasons why so many websites are hacked;

  • Outdated system. The websites must always be maintained and the updates/upgrades carried out.
  • Wrong/Bad coding
  • The third party codes or the plug-ins. Most of the time, the web agencies use the third party’s applications because it’s easier. With the development of the technologies, the compatibility of the dependent plug-ins must also be checked. Most of the time this point is forgotten and there is a gap due to the incompatibility.

There are more reasons listed on Google’s official site: Top ways websites get hacked by spammers.

Google Safe Browsing Statistiken
Google Safe Browsing Statistiken

Case Study: Tourists in Zurich

6,286,910 tourists visited the Canton of Zurich in 2018. The tourists google almost everything. Let us assume that a tourist is looking for a restaurant that offers the Swiss Fondue. The tourists would google “fondue restaurants in Zurich”.

If you have a Search Engine Optimized well maintained Website, your Website will appear on the Google Maps map or on the Google search. The better the SEO so-called Search Engine Optimization is set up, the further the Website/Homepage will appear in the result page of Searchengine.

This is where you have a bigger advantage over your competition if you have a professionally created website.

Creating own Website or have it created?

To put it succinctly: A website has to be created by experts.
Why then? Please read on 🙂

Nowadays, the websites can be created very easily with the Website Builders as well as Jimdo, Squarespace etc. or with the website programs as well as Adobe Muse. However, as with all other services, there are certain guidelines for creating the website that should be observed:

Guidelines for creating a Website

It is only when the website is created with these guidelines that the website prove itself against the competition and brings increasing sales to the business.

Advantages/Disadvantages of Website Builder

With the Website Builder you can easily create an inexpensive Website without any programming knowledge. The manufacturer of the Website Builder may also offer a Design Template that you can complete your Website with a few clicks.

But there is always a limit to simplicity. The easier and faster you can create the website, the less function selection you have. Conversely, this means that you can only use the functions that the manufacturer specifies.

Advantages of a Web Builder like Wix, Jimdo, Squarespace:

  • Easy setup
  • Less expensive (only for basic functions) e.g. the Unlimited Package at Jimdo already costs CHF 60 per month.

Disadvantages of a Web Builder like Wix, Jimdo, Squarespace:

  • Personal data in the third server
  • Limited functions
  • Requires creativity from Customers
  • Unsuitable for companies

What is a Responsive-Website?

When using Responsive Design, the display of the Website varies depending on the screen size and or device. The Responsive Design ensures user friendliness. Web designers choose this form so that users can easily use the Website no matter what device they are using.

According to the Bundesamt für Statistik, the Swiss population go online with the following devices:

  • PC/MAC: 42%
  • Laptop: 71%
  • Tablet: 52%
  • Smartphone: 85%

From the numbers above, we can tell that a Website needs to be responsive. 85% of the population visit Websites with a Smartphone.

Freelancer vs Webdesign Agency

Freelancers are mostly free employees in certain industries. In our case, the freelancers create Websites, Homepages or Designs. Freelancers often work with the B2B principle (business to business, i.e. a freelancer works for a company). Freelancers also offer services directly to end customers. Now the question is whether we can count on freelancers who work in the web design area. The following Advantages/Disadvantages table makes the decision easier:

Service/ContractorFreelancerWebdesign Agency
CostsFairRather expensive
ServiceSingle PersonSeveral People
Support (crucial)LimitedGuaranteed

Freelancers are generally versatile professionals. Most freelancers do not start their careers immediately, but after gaining some experience. But it is difficult to find a professional Freelancer. Finding a suitable Web Agency is a lot easier than finding a Freelancer.

Criteria: Web Design Agencies

Are you a start-up company, an SME or a private entrepreneur? A website is the best way to advertise your products or services. You can only address your target group with a Responsive and flawless Website, Homepage, Landing Page.
Which points are critical when choosing the web agency?

  • References. The web agency’s own website is the best reference.
  • Price-performance ratio. Here you have to get an offer from various web agencies.
  • Support (Critical). Support must be guaranteed.
  • EU GDPR. The websites must be GDPR ready.
  • SSL certificate. The website must have a valid SSL certificate secured. Otherwise your customers will get some annoying error messages that the Website is insecure.
  • Responsive. The website must be Responsive.
  • Inline Web Editor. You must be able to edit the Website. If you want to replace an image or want to enter text, you have to be able to edit it yourself.
  • Accessibility. The Website must be accessible.
  • The above guidelines must be guaranteed. Ask the web agency if the website is built according to these guidelines.
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1 comment

  1. Hello, My name is Vishal Grover, i have around 12yrs of experience in PHP.

    I have worked for JoomlaShack for 4years as their Lead Technical Support, I moved on with them in 2014. Prior to that I worked for Viperwebsites.com for around 3years as their Lead Programmer. Since then I have been working on whatever has come by shopify etc. i.e. if any new technology is needed i can learn that quickly.

    My expertise is Php, Joomla, wordpress, Template customization, CSS, little PHOTOSHOP etc.,

    I come to you very humbly, my work rates are very reasonable, I am looking for preferably a full time position like 40 hours a week.

    Please let me know if you may have any work for me,

    Kindly Acknowledge.

    Skype ID: php_gods
    Regards, Vish

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